While certain words such as "alpha" came out of his mouth, I was very warm and sympathetic in my involvement with the conversation. I helped him realize that his dog was not being "alpha" by pulling on lead...she just wanted to get from point A to point B asap! Plain and simple. With bright, eager eyes and a big smile, he agreed.
I shared with him a few ideas on how to reframe what a walk meant for both him and his pup and gave him a top-level, step-by-step way to do it. This is why I love working with people and their dogs. Paying forward the knowledge and tools that I have learned about to virgin eyes and ears knowing that some simple help can make an enormous difference in something as simple as a walk.